Privacy Policy

Last updated: July 2026

This policy explains how Fire & Ice (fireandicehq.com, "we", "us") handles your information. We are the data controller. You can reach us at hello@fireandicehq.com.

What we collect

Usage data (automatic). Pages you view, referring site, approximate location (from IP), device and browser type, collected via privacy-conscious analytics and standard server logs to understand and improve the site.
Affiliate click data. When you click an affiliate link, the affiliate network (such as Awin or Impact) may set a cookie to attribute any purchase. That processing is carried out by the network under its own privacy policy; we receive only aggregate commission reports, not your identity.
Contact data. If you email us, we hold your email address and message to reply.

We do not ask for or store payment details, and we do not sell your personal information.

Cookies

We use essential cookies to run the site, analytics cookies to measure usage, and affiliate cookies (set by the networks above) to attribute referrals. Where required, we ask for your consent to non-essential cookies, and you can control cookies through your browser settings.

Legal basis (UK/EU)

Under UK GDPR we rely on our legitimate interests (operating, securing and improving the site) for usage data, and on your consent for non-essential cookies. You can withdraw consent at any time.

Who processes your data

Our service providers include our hosting and content-delivery provider (Cloudflare), our analytics provider, and the affiliate networks whose links we use. Some of these process data in the United States and elsewhere; where data leaves the UK/EU we rely on appropriate safeguards such as standard contractual clauses.

Your rights

UK/EU (GDPR): you can request access to, correction, deletion, restriction, or portability of your personal data, and object to processing. To exercise these, email us. You may also complain to the UK Information Commissioner's Office (ico.org.uk).

US / California (CCPA/CPRA): you have the right to know what personal information we hold, to request deletion, and to opt out of any "sale" of personal information. We do not sell personal information. To make a request, email us.

Retention & children

We keep usage data in aggregate and contact emails only as long as needed. The site is not directed at children under 16, and we do not knowingly collect their data.

Changes

We may update this policy; the "last updated" date shows when. Material changes will be reflected here.